How to Look Beyond the Price When Investing in Your Future & Your Business
Feb 28, 2022
This post is going to be shorter than usual, but that doesn’t mean it’s just as valuable! I was struck with inspiration to record a podcast about this topic, and this post accompanies the episode. Here, I talk about something I have been thinking about - conscious buying.
This is about making a clear decision to purchase something, investing in yourself and your business. I’m talking about this through the lens of not only a person who sells things but also someone who makes sizable investments for herself.
My Marketing Hat Perspective
I’ve been receiving a lot of applications for my different programs. These are people who want to join the program and experience their transformation. I put the applications together very intentionally to set the tone of what’s happening, let the buyer see the value, and make sure they’re equipped with the information of what they’re purchasing.
When I am talking to aspiring bookkeepers about my programs, I put on my marketing hat because I’m selling. I’ve had to do work around this and explore the “right” and “effective” ways to sell, and parts of that I’ve accepted while other parts I’ve rejected.
If you decide to work with me in any capacity, I put the decision all in your hands. I want you to decide if working with me is the right thing for you. The truth is, maybe it’s not the right path for you. I never want someone to work with me that isn’t the right fit.
As a marketer, I reject the idea that I need to push you through a sales process and bust through all your objections quickly so that I can close the sale. I have made sure that my programs and ways to work with me are ready and available for you so that if and when you’re ready and available to work with me, we can make it happen.
It’s so important to me that people don’t feel forced to join my programs because they have FOMO (fear of missing out). In marketing sales and in the online space, there’s a lot of need to give your buyers a sense of urgency to make the purchase.
There, people will be baited in and then told that the offer is going to expire or the door is going to close and they’re going to miss out if they don’t purchase RIGHT THEN. This is something I downright refuse to be.
This is because it’s important to me to act with integrity and build trust with my audience. I want my buyers to know that I stand behind my product enough that I believe people taking their time to make a buying decision is a good thing.
Buying with Clarity and Consciousness
Clarity and consciousness are both important factors in relation to the buying decision. In the past month or so, I’ve received a lot of applications where people are saying they’re interested but not able to invest right now because of financial constraints.
I like that people are doing this because I won’t send the link to purchase the program until you know that you’re ready to buy. I need a full-bodied yes to send that over.
It’s always safe to ask me questions or inquire if I think you’re the right fit for my program. I have no problem honestly telling someone that I don’t think they’re a fit, because it’s that important to me that I work with people that are meant for what I have to offer.
How to Think About Price Objections Differently
Instead of thinking about price objections as you usually would, think about whether something is the right move for you. I want you to pause and think about if something is worth it.
But a price objection is not really a price objection because, first of all, money is replenishable. You’ll also learn a skill to grow your business, which is invaluable. Plus, if you do your part and you believe in it, you’ll make back your investment.
Once you start thinking something from the lens of, “this is really valuable, how can I make it work?” everything changes! It all comes down to really believing these programs are a fit for you.
When it comes to investments, think about:
- What’s your goal?
- What do you want to achieve?
- What do you spend a lot of time thinking and dreaming about?
- Will this action get you closer to the goal or farther from it?
- What is the cost of inaction?
- What is the potential of the action?
- What do you need to do to get your ROI?
- What do you need to ask or find out to feel certain?
This has given you a lot to think about, but asking yourself these questions will really help you gain insight into whether an investment is right for you or not.
I’m Always Here for Questions: The Bottom Line
If you ever have a question about any of my questions, I want you to know I’m here to answer them. I will never pressure you into buying as I genuinely want you to do what’s right for you and it’s a great thing when you ask questions to better determine if my program is the right fit.
I hope this post has helped you gain a new perspective on thoughtful and conscious buying so that you can make investments that are well-aligned with you, your life, and your goals.
Ready to take action? Apply for the program that's right for you:
If you're looking for more insight on how to become a bookkeeper, and how to say hello to a more confident business model, enroll in Become A Bookkeeper (BABs).
Or, if you’re confident in your skills as a bookkeeper and want to learn how to grow and scale your bookkeeping business, you can apply for Life By The Books™ (Libby).
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