Using Social Media Marketing to Elevate Your Business with Danielle Welch

In this episode of Profits + Prosecco Podcast, I have special guest Danielle Welch joining us. Danielle and I connected about a year ago through a coach we both had in common. Danielle is the owner of Bridge Consulting & Design, a Social Media and Consulting company. Danielle currently works with clients one on one to help manage their social media profiles as well as offering a series of online programs to teach social media marketing for small businesses. Stay tuned to hear all of Danielle’s wisdom when it comes to using social media marketing and elevating your business! 

But before we dive right in, welcome to the Profits + Prosecco Podcast! I’m your host, Katie Ferro, CPA, reformed rule follower, creator of Booked Out Bookkeeper, mom to 3 little ones, and Kajabi enthusiast.

This podcast is for entrepreneurs who desire to change their life through their profitable business, and for bookkeepers and accountants who want to escape the 9-5 and start a simple scalable bookkeeping business like I did. 

Bookkeeping increases profits and profits change lives. So pop some bubbles and let me show you how! 

In this episode, we are going to talk about social media marketing and the power behind it when it comes to elevating your business. And for even more juicy details, listen to ALL of episode 6 of the Profits + Prosecco Podcast on your fave streaming platform.

Danielle shares her story on how she began her own Social Media & Consulting company.

Danielle initially got her start in marketing and advertising in 2014. This was after she had attended college for one year and quickly decided to dive into working full-time. Danielle shares that she spent a lot of her early 20’s working in a bunch of different jobs and learning to network along the way. One day, a friend of Danielle’s offered her an opportunity to interview at a marketing company. This company required a 4-year degree and sales experience, Danielle had neither. However, she ended up interviewing quite well and got the job anyway. Overall, Danielle spent 3 years at this company and got digital marketing experience. Once a new owner came in and the company had filed bankruptcy, the energy shifted. It was no longer about serving the small business owners, instead, it was all about hitting the company quota. 

Danielle felt her passion fading at this point and didn’t feel aligned in the work. During this time, someone reached out via LinkedIn with another job opportunity for a similar position. Danielle decided to take the plunge and accept this new job offer. Unfortunately, it turned out quite similar to her prior marketing position. After realizing this, Daniell began to think about ways she could properly assist people with social media and marketing solutions herself. So, she began to start her own company and ran it outside of her full-time job while being a mom. She put all her efforts into this new company and within 3 months of quitting her marketing job, her income had doubled. 

When it comes to social media content, authenticity and intention are key.

Instead of trying to connect with people about your product and how it can help them, focus on connecting through human behavior and interaction. If you do not show up as yourself through your social media content, you will not connect with people and they will miss what you’re trying to serve and help. We can get into a comparison game on social media when we scroll subconsciously. It’s easy to do that, but as long as we step back and analyze whether our content is authentic or not, it can make a huge difference. Danielle shares that in her own experience, she always gets way more engagement and connections when she’s being herself. Rather than posting salesy content, it’s key to be authentic. Danielle wants people to know that the way business is done these days, especially in the marketing space, is to show up as yourself and not act like anybody else.

Sometimes I get comments about my Instagram feed and I realize I don’t have a strategy behind what I share. Instead, I share whatever is meaningful to me. The tips and tricks come out organically. I treat Instagram as a place to connect, and nurture connections. Everything happens organically, once you build up a connection, you share valuable content. Not that there’s anything wrong with selling but it’s a delicate balance. I feel that the biggest thing is ensuring whatever you share is authentic and intentional. Connect with your unpaid audience, serve them with no pressure. 

Danielle’s biggest marketing tips when it comes to content strategy.

Danielle shares that when it comes to developing a content strategy, you should always make sure you’re connecting with the consumers. When we determine the strategy for our business, we forget that we’re also consumers of other businesses. Danielle’s top tip is to put yourself in the consumer’s shoes, not the business owner's perspective. At the end of the day, you are a business owner who also purchases things from other people. Consumer mindset always comes first! Ask yourself how you like to be connected online with businesses, make your content based on this standpoint.

Danielle also points out that a lot of people tend to get focused on the aesthetics of their social media visuals. When this happens, they end up not putting enough content out because it’s not “perfect” enough. Instead of this, Danielle encourages you to focus on consistent content. Before you get into any strategy, get into the habit of consistency. Even if it’s just three posts a week, honor a consistent schedule and you can slowly add on more while developing strategy. There are three rules of content creation Danielle shares. Firstly, put out engaging content that encourages your audience to connect. Secondly, put out educational content about your service or product without selling. Lastly, have promotional content as well. Danielle suggests hitting each of these three categories in your posts.

Using Social Media Marketing to Elevate Your Business with Danielle Welch: The Bottomline

It was such a pleasure to have Danielle on this episode and to hear more about her background as well as her top tips when it comes to elevating business with social media marketing! I hope you found her insight valuable, social media and marketing can be such a powerful tool when approached in the right way! 

Don’t forget to tune into episode 6 of the Profits + Prosecco Podcast. Thank you so much for listening to Profits + Prosecco Podcast. I know this episode has helped you see how profitable businesses change lives. If you enjoyed the episode, please take a second to rate and review. Each review helps us reach and inspire more entrepreneurs and bookkeepers just like you. 

Don’t forget to take a screenshot, share it in your Instagram stories, and tag me at @orderlyaccountingbykatie. Cheers to your inevitable success and I’ll see you in the next episode! 

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